contactreturn on investment



Return On Investment

 

Your Return on Home Staging
Improvement Investments

Improvement
Typical Cost
Increase in Sales Price
Lighten & Brighten
$86 - $110
$768 - $935
Clean & De Clutter
$305 - $339
$2,093 - $2,378
Plumbing & Electrical
$338 - $381
$933 - $1,885
Staging
$212 - $1,089
$2,275 - $2,841
Replace Carpeting
$2,602 - $2,765
$3,585 - $3,998
Landscape & Trim
$432 - $506
$1,594 - $1,839
Kitchen/Bath
$1,546 - $2,120
$3,823 - $4,885
Repair Flooring
$1,531 - $1,714
$2,267 - $2,589
Paint Exterior Walls
$2,188 - $2,381
$2,907 - $3,232

From the 2005 and 2006
Maritz Research Staging Polls

  • 58% of buyers made a decision to buy after seeing 10 properties – effective home staging keeps your house on the list of must-see properties.

  • 79% of sellers are willing to spend up to $5,000 to get their house ready for sale – working with the right home staging consultant maximizes your return on investment.

  • 63% of buyers were willing to pay more money for a house that is move in ready.

  • 86% of those surveyed said storage space is important to potential buyers – effective home staging maximizes space and spaciousness.

  • Top three interior features for selling were freshly painted walls, organized storage space and current flooring – effective home staging will address all three.

  • 52% of buyers said the kitchen had the most significant impact on their purchasing decision.

  • 79% of buyers indicated they would be willing to pay a premium for a home with an updated kitchen.

  • Men (41%) are more likely to place a premium on updated décor than women (30%).

From a 2005 National Association
of Realtors® Survey

  • 77% of people view homes first on the Internet.

  • 75% of buyers who searched on the Internet went on to view or drive by the homes.

From Dewey Sadka, Colour Expert

  • 40% of paint sold is as a result of incorrect color choice – CSP™ have Staging Safe Colour™ palette specifically chosen for successful staging.

From a 1999 Proctor & Gamble Survey

  • When deciding to view a house, 78% of objective elements are generally pre-determined before viewing: they are location and size – both things are outside of a seller’s control.

  • Elements that create 72% of the first impression inside the home are within the control of the seller – well-trained ceritified home staging consultants know how to show these to their best advantage.

From a 2003 Home Gain Survey
of 2,000 Real Estate Salespeople

  • Moderately priced home improvements, ranging from $80 - $2800, made in preparation for sale, yielded the highest returns when a house was sold.

  • From a 2004 survey by Joy Valentine – Coldwell Banker Broker on 2772 homes in 8 cities

  • Homes that were staged sold in 13.8 days.

  • Homes that were not staged sold in 30.9 days.

 

 

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