Return On Investment

Your Return on Home Staging
Improvement Investments

From the 2005 and 2006
Maritz Research Staging Polls

• 58% of buyers made a decision to buy after seeing 10 properties – effective home staging keeps your house on the list of must-see properties.
  
  
• 79% of sellers are willing to spend up to $5,000 to get their house ready for sale – working with the right home staging consultant maximizes your return on investment.
  
  
• 63% of buyers were willing to pay more money for a house that is move in ready.
  
  
• 86% of those surveyed said storage space is important to potential buyers – effective home staging maximizes space and spaciousness.
  
  
• Top three interior features for selling were freshly painted walls, organized storage space and current flooring – effective home staging will address all three.
  
  
• 52% of buyers said the kitchen had the most significant impact on their purchasing decision.
  
  
• 79% of buyers indicated they would be willing to pay a premium for a home with an updated kitchen.
  
  
• Men (41%) are more likely to place a premium on updated décor than women (30%).

From a 2005 National Association
of Realtors® Survey

• 77% of people view homes first on the Internet.
  
  
• 75% of buyers who searched on the Internet went on to view or drive by the homes.

From Dewey Sadka, Colour Expert

• 40% of paint sold is as a result of incorrect color choice – CSP™ have Staging Safe Colour™ palette specifically chosen for successful staging.

From a 1999 Proctor & Gamble Survey

• When deciding to view a house, 78% of objective elements are generally pre-determined before viewing: they are location and size – both things are outside of a seller’s control.
  
  
• Elements that create 72% of the first impression inside the home are within the control of the seller – well-trained ceritified home staging consultants know how to show these to their best advantage.

From a 2003 Home Gain Survey
of 2,000 Real Estate Salespeople

• Moderately priced home improvements, ranging from $80 - $2800, made in preparation for sale, yielded the highest returns when a house was sold.
  
  
• From a 2004 survey by Joy Valentine – Coldwell Banker Broker on 2772 homes in 8 cities
  
  
• Homes that were staged sold in 13.8 days.
  
  
• Homes that were not staged sold in 30.9 days.